Lundi a londres j’ai passé un excellent déjeuner avec Seb* d’egomedium qui me parlait de sa volonté de disparaitre en mettant fin à son blog (il vient de frachir les 100 abonnées à son flux RSS), il a fait un post sur le sujet. Ce midi j’ai déjeuner avec Alban Martin … qui travaille maintenant aussi sur le sujet. Je suis fier d’etre entouré de "Live Brain" et je vais profiter de ces deux rencontres pour tenter de mettre mon bordel en ordre … il s’agirait pas d’oublier ce que je pense … allons y par l’oubli.
Je commence donc par la solution pour poser la question.
Seb, Alban a arreté de blogger et a laisse son blog sur l’économie de la musique en ligne à ceux qui veulent rester live sur le sujet. Tu pourrais faire de même sur l’identité… j’ai toujours été pour les blogs à plusieurs mains, le seul soucis c’est que généralement il faut un leader.
Revenons à l’identité. Alban m’a parlé des approches d’Orange. Une de ses questions portait sur la vie des identités. Un peu en live je lui ai répondu que pour moi il existait des identités au paradis = LIVE, au purgatoire = INactive & des identités en enfer = Dead … des traces mortes.
L’identité est en place en tout cas au moins dans ces 3 cerveaux qui moulinent toute la journée. La question est maintenant de les faire vivre! Apophenia pose une bonne question sur son blog en rappellant les vertus de l’oubli :
At a dinner party long ago, a debate emerged about the importance of
forgetting versus the techno-utopian desire to remember *everything*.
As the animation level of the debate approached unmanageable, a woman
at the table confronted the most vocal of the anti-forgetting people,
asking him if he was the first child. He looked at her oddly and said
no, the second. She smirked and told him that he should be thankful for
the power of forgetting because no woman in her right mind would ever
go through childbirth a second time if she could clearly recall the
pain involved.
This post is a tribute to my dear Social / Collaborative / Identity brains .. namely Apophenia (aka Danah Boyd) / Geeking Greg (aka Greg Linden) / chimprawk (aka Fred Stutzman) … and my dad.
While Collectors could be anyone interested in amassing many
Friends, fake Profiles were developed to aid in this process. These
Fakesters included characters, celebrities, objects, icons,
institutions, and ideas. For example, Homer Simpson had a Profile
alongside Jesus and Brown University. By connecting people with shared
interests or affiliations, Fakesters supported networking between
like-minded individuals. Because play and connecting were primary
incentives for many Fakesters, they welcomed any and all Friends.
Likewise, people who wanted access to more people connected to
Fakesters. Fakesters helped centralize the network and two Fakesters —
Burning Man and Ali G — reached mass popularity with over 10,000
Friends each before the Web site’s creators put an end to their
collecting and deleted both accounts. This began the deletion of all
Fakesters in what was eventually termed the Fakester Genocide [8]. While Friendster was irritated by fake Profiles, MySpace embraced
this practice. One of MySpace’s early strategies was to provide a place
for everyone who was rejected from Friendster or who didn’t want to be
on a dating site [9].
Bands who had been kicked off of Friendster were some of the earliest
MySpace users. Over time, movie stars, politicians, porn divas,
comedians, and other celebrities joined the fray. Often, the person
behind these Profiles was not the celebrity but a manager. Corporations
began creating Profiles for their products and brands. While Friendster
eventually began allowing such fake Profiles for a fee, MySpace never
charged people for their commercial uses.
People connect to Fakesters, celebrities, and commercial Profiles
for a variety of reasons. Some are simply entertained by the Profiles
themselves. Others feel as though these Profiles say something about
who they are.
greg is on fire and manage to relate nearly any good and bad news to personnalization. And I will not be the one who does not agree ! Yahoo is in the Game ….
Last, thanks dad (as good as Feld’s Mentor) for your present : the sens of Calvin & Hobbes : "There’s treasure everywhere" explaining the title and why I’m digging!
Ok, it’s late so I will make it quick. US SWAT killed a young because they’ve "facebooked" him before serving a warrant. All story here. The facebook picture of the young guy showed him armed with a shotgun … so they came in with the Swat and the worst happened ! We had social networks for the dead, we know have the first dead by social network.
Greg Linden has some insider info about Yahoo strategy. The full report (maybe written by Brad Garlinghouse, a Yahoo senior V.P) is available on Paul Kedrosky’s Blog. Here is the main quote :
We lack a focused, cohesive vision for our company …. We lack clarity of ownership and accountability.
So maybe I am wrong (probabilty High), or maybe they are building the strategy without Brad knowing it (probabilty low), or maybe they just have to reorganize all their wonderfull assets (seems to best).
Yahoo Last Quarter results have generated a "postserie" (1, 2 ….) about the bad position of Yahoo.
YAHOO KICKS ASS BECAUSE THEY ARE PUZZLING THE IDENTITY ! They’ve just acquired Mybloglog (read TC or Battelle) so they now have a foot in 4 pieces of the identity puzzle (so it’s 50% and the hobby one is already integrated). They are working on identity with an acquisition strategy at a really low cost (we are talking of less than 100M for Delicious, Flickr, Mybloglog … they have Avatar / Yahoo Answers / Vidéo … and a lot more like Social Shopping !).[Update: Yahoo is quietly flying seeding]
Google is working on the professional web when Yahoo is working on the content and social. At the end of the day it could represent less money than Pro but if Panama works as good as Adsens … they’re gonna have a killing fully integrated service. If I had cash I will buy a Tetrapack of shares. And has I said it we are still nesting the identity (that’s why I called it 0.2 // yahoo works on the web of 2009 !)
A clear proof of this differenciation strategy is available trough search results. Compare Yahoo vs Google and you will see. They bring to u-lik all the Long tail content leads when Google is bringing the people looking for us trough the u-lik request (i.e content vs Pro)
I love these guys they are clearly working on what will matters for the EPIC user, the tomorrow user.
You have to take the 5 minutes to listen to Justin Hall Vision. This guy is extending the Gaming experience to the computer one. The parallel is perfect, and geeks are a proof of it. It’s fun and he explains indirectly why I put the virtual life as a piece of the puzzle. There are huge similarities between building your identity and a character in a game.
"Passively Multiplayer is a system for turning user data into ongoing play" seems a good idea.
He puts at the end of a page a delicious link for his research. I wil take time to look into this when I came back.
One night, I had a dream…. an EPIC one. Expression was everything…. it was me, virtually.
No avatar, just a an ubiquitous e-me…. with friends crusin’ an earth blue as an orange.
Could have called it Identity 2.0 but I am rather binary and we’re on the way, still nesting our identities.
So I breathe and believe.
It’s been two years since we start thinking about U.[lik] and we are know ready to be part of the identity puzzle. With our main extra feature : recommendation with affinity; so it will not be just popularity rulin’ but attention.
I think lonelygirl15 is an arty vision of this. She has a Magritte touch that made her a brilliant shell… explaining the Interest, a Hall of fame that went to shame with the hoax revelation…. Affinity with a virtual identity (0.2 of course) is high… social is mainly a mirror. Here is a tribute…. from a white page to a full avatar.
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