Apr 24
A brilliant article from GigaOm about mixing brands with social networks :
Of course, all this is exceedingly hard to measure and exceedingly
easy to brag about — but Marketing Evolution claims adidas directly
influenced 1.2 million people to purchase its product and, after those
people talked to their friends, influenced 4.2 million more people.
Similarly, EA directly influenced 1.8 million consumers and indirectly
influenced 4.5 million consumers to say they intended to purchase its
products.
That added “C2C” marketing is the power of social networks, says the
report. Not that people don’t talk to people about TV commercials, but
perhaps that’s even harder to measure.
Yahoo is working on it
Netvibes is working on it
U-lik is working on it too / Aston Martin / Chanel / You Tube
written by admin
Apr 17
An excellent analysis of Wikipedia Top 100.
Spoerri has also done a great visual anamysis here.
What can you learn from this work ? 
- Wikipedia is most read for non encyclopedian work : Entertainment.
- Wikipedia as the rest of the web is driving growth also based on sex
- Search Engine are the key to Wikipedia growth (if you are interested on that part, the why, you should have a look at this other academic work).
A must read for people trying to get on the wikipedia tracks.
written by admin
Apr 12
I was checking The Next Web Conference website, to sse what they were up to.
While looking at the company selected for the NextWebAward … I was quite pleased.
Maybe we will have the real Web Nominee ever : SEX !
Here is a picture of the populizr nominees category (and yes you can zoom).
UGC can be terrible, don’t you think. Since they are letting people add the services they like …. they end up with SEXVICE !
I’ve just added U.[lik] in the Entertainement category and I am in a quirky situation (have a look).
Anyway, it was a big laugh 
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Apr 04
The Economist rocks : Now that books are being digitised, how will people read?
The biggest
changes are likely to be seen in what becomes a book in the first
place. Here the internet may indeed be to some book genres what Apple
has been to music
—
IN SECRET
locations and using secret methods, human beings are scanning lots and
lots of books for Google, the world’s largest web-search company. That
humans are involved is beyond doubt (fingers are visible in the corners
of many pages on books.google.com) although this is uncharacteristic of Google, which has a fetish for purist technology. [..] So a
conservative estimate has Google digitising at least 10m books a year.
The total number of titles in existence is estimated to be about 65m.[...]
So books that
people would not traditionally read in their entirety, or that require
frequent updating, are likely to migrate online and perhaps to cease
being books at all. Telephone directories and dictionaries, and
probably cookbooks and textbooks, will all fall into this category.[...]
Non-fiction
books will also benefit from another change that comes with
digitisation. Like web pages, digitised books can have incoming and
outgoing hyperlinks. [...]
What about short stories and poems? Being short, they fit the new media, so some may do
well online and need not be bound in paper. Commuters could receive their daily haiku or sonnet on their mobile phones while taking the bus to work. They might also use the new media to enjoy poetry in a
more traditional way. “Storytelling started as oral history,” says Adam Smith, the boss of Google’s book project, so a partial reversion to that form, through podcasting, would be natural.
We definitely need something to keep "tracks".
U.[lik]
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