I edit therefore I am

From John Battelle’s Blog: 

From a source who is in a position to know, news that Google’s DoubleClick competitor will be … free for all to use. Like Analytics.
Think about that for a moment. How did Microsoft kill Netscape? Yup,
made the browser free. How will Google try to own the entire ad serving
biz? Make it free. Why would they do this? Because the most valuable
thing in the world of advertising is not the commodity , it’s the
information the commodity will provide.

Providing a scaled ad serving solution? Free.
Knowing the margins of every media and marketing company in the world? Priceless.

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